Roka is an Emmy Award-winning producer, strategist and marketing leader. Over her 20-year career, she’s focused on connecting brands with people, and navigating the ever-changing line between technology and media.
PSW, LLC to StoryBuilt was more than a name change: it marked the company’s move to a lifestyle brand. Roka was the engine behind the transition. She’s the creative big-picture guide for StoryBuilt’s brand revolution, with the hardheaded numbers sense to make it work. Over the past two years, she has assembled a team of amazing talent to successfully build StoryBuilt’s in-house, full-service creative agency.
Roka started her career in the digital media sector as ECD for Xceed Interactive, a global internet agency. She went on to spearhead creative for landmark brands and websites including Amazon, Microsoft, ABC, and TNT. Roka holds a Master’s Degree from UNC Chapel Hill and a Bachelor’s from Miami University. Free time is hot yoga, good books, and hanging with her two teens.